_0.JPG)
BEC Group always strives to be Thailand's Leading Content Provider and to be a Role Model for our society by providing our viewers with valuable content for both Thai and global audiences via online platforms. The programs were such as news, variety, and drama content. We believe that ‘BEC Group’s contents’ are the key products; though audiences’ viewing behavior has changed recently, from only watching contents via television sets to also viewing through online channels that are easier to access media. However, no matter what platforms they watched, it was still ‘content’ that our audiences made their choices to view. Currently, our audiences can view programs at any time at their convenience without limitation of platform or viewing time. The TV business is still the key source of company revenues. We attempted to make Channel 3 ‘more than just a TV operator’ by using our strengths on content ownership to expand our products to both international and online marketplaces. Our strategy, ‘Single Content Multiple Platforms,’ means we could have a one-time cost for production but would be able to distribute and make more revenue from global markets and online platforms, or, in other words, we added more value to our content. We launched our own online platform, 3Plus, in 2021; the 3Plus Application now serves our viewers with both AVoD and SVoD (3Plus Premium) options. Our subscribers of 3Plus Premium would receive various exclusivity, such as exclusive rights to watch special drama short clips and to join special activities with their beloved celebrities. And those special activities were available only for 3Plus Premium subscribers.
BEC Group has strategically improved the way we present news programs, variety shows, and drama content. We attempted to make Channel 3 News Programs ranked as the top choice for audiences. We also continued to build new-blooded anchors and to develop additional news staff. On drama and variety content, we continued to lead the market, as we aimed to be the clear number one Thailand content provider for both quantity and quality of content.
As a Thai press operator, we clearly showed our social responsibility by presenting constructive viewpoints in our content so they could inspire our viewers to be part of any contribution to their communities. For instance, we reported social and environmental news as that would motivate people to show their care and actions to support the environment for a better world. Our drama content's storyline could also positively give inspiration to its viewers. Our content achievements could be confirmed by awards and recognitions we received during the year.
In times of difficulty, BEC Group acted like a help center by coordinating with related organizations to support people in impacted areas until the situation subsided to show that BEC Group is a dependable organization for Thai society.
BEC Group is fully aware that operating with responsibilities to society and the environment, along with good governance to our stakeholders, will take our organization to sustainable success. The company’s Sustainability Development Policy is our work guideline for directors, management, and employees. We encouraged a staff volunteer campaign, called Channel 3 Staff Volunteer To Do Well, which has arranged a number of social activities in 2022 with the prospect of supporting local communities and reducing environmental impacts. This year, our campaign theme was about the environment; we aimed to raise awareness about reducing plastic single-use containers and knowing how to properly recycle them. The campaign included ‘Take fewer containers and separate them for recycling.’ Moreover, we will not stop doing good deeds.
On behalf of BEC Group, all directors and I would like to thank our executives and staff for driving our business to success, also thanks to our shareholders and other stakeholders, who are the government and private sectors, civil society, and every sponsorship for always supporting us. I am hopeful that our strong intention to successfully operate the business based on corporate governance, with caring for communities and the environment, will continuously bring BEC Group to sustainable growth along with Thai society.
Mr. Viboon Leerattanakajohn
Acting President of Television Business