Due to the changing behaviors of viewers that tend to view entertaining contents on any devices upon their convenient time, the Company thus has developed digital/OTT platform to serve this conversion, so audiences can enjoy Channel 3 contents anywhere anytime when internet is available. The Company expectation is to improve our business capability throughout the current highly competitive edge, by improving ease of access for audiences and growing the number of subscribers. The Company bettered Ch3Thailand to be ‘3Plus’ with intention to make it ‘a center’ for all entertainments of drama contents, international series, news, and cartoon. It included the collection of Channel 3 drama contents for more than 1,000 contents or more than 10,000 hours, including their original soundtracks. In addition, there also are exclusive contents that are only available on 3 Plus.
3Plus users can enjoy any contents multiscreen; they can watch the contents upon their behaviors on 3Plus application and any other applicable devices, including Smart TV, moreover users can view exclusive contents. Not only developing content matter, but 3Plus also continues to upgrade new features to serve users to make 3Plus just “more than TV channel’.
There are two types of 3Plus membership, which is Advertising Based Video on Demand or AVod and Subscription Video on Demand or SVod or 3Plus Premium Membership. The development of 3Plus is consistent with market trend reported by Nielsen on its survey ‘2022:The Age of Consumer”; the study confirmed that Online Viewing has been increased highly in the past 5 years, from 10.02 % of total Thao people in 2017 to 52.29% of Thai People in 2020. It is proved that 3Plus is an venture of world trend.
In 2022, 3Plus arranged number of online & on-ground activities called ‘Fandom’ to increase Fan base; it is an exclusive campaign for 3Plus premium members to meet their beloved celebrities. The example of the activities included, for instance, ‘The Moment’ – private concerts with various BEC celebrities and ‘3Plus Star Match’ - an exclusive sport event with groups of BEC celebrities for 3Plus Premium members, who can choose to join either online or on-ground.
- CH3 Plus Application both of iOS and Android
- Line Official Account: Ch3Thailand