Vision

Thailand’s leading content and entertainment platform

Mission

Rebuild BEC World to become a forward-thinking and lean organization, Leverage Channel 3 creative DNA to deliver fresh and engaging content for today’s users, and Use technology to deliver innovative and effective media, across all screens, beyond Thailand

Core Value

Do things we have never done before
Users/Viewers first, ratings and revenue will follow
10% Strategy 90% Execution at speed & scale
Professionalism, Performance & Transparency
Collaborative work style

Strategic

Single Content Multiple Platforms

Strategic Goals

Message from Chairman of the Board

In 2025, BEC World Public Company Limited and its subsidiaries remain committed to driving sustainable business growth under the strategy of strengthening content and maintaining its leadership in television audience popularity. The company has continuously produced and presented quality dramas, such as the family drama Stepmother, the popular drama of the year Good Heavens! I'm a Goose, Not a Swan, the romantic drama Until the Sun Meets the Star, the action drama Eight Count, the period fantasy drama Captive Heart, and the period comedy drama My Sassy Wedding, all of which have received very positive feedback from viewers.

At the same time, the company has built on the success of its Girl Love content with the series Only You and My Safe Zone, and created new Girl Love acting pairs, which provide the company with opportunities to generate continuous revenue from the business. In 2025, the event management and artist management business grew significantly. In addition, last year was another successful year for the film business with the release of the Death Whisperer 3 (Tee Yod 3), which contributed to the operating results and reinforced the company's strength in developing comprehensive commercial content.

However, 2025 remains another challenging year for the BEC Group due to economic volatility. The global economic slowdown due to US tariff measures and geopolitical conflicts in several regions, along with domestic factors such as high household debt levels, political uncertainty, and the Thai Cambodian border dispute, led Thai businesses to delay spending throughout the year. This overall economic situation resulted in a 16% decrease in advertising revenue compared to the previous year. However, the company was able to increase revenue from licensing and other services by 30% compared to 2024, supported by event management and artist management businesses, in line with its plan to expand into new businesses beyond its core television business.

Simultaneously, the company continued to focus on efficient cost management, achieving continuous cost reductions. In 2025, the cost of sales and services decreased by 3% from 2024, and sales and administrative expenses were further reduced by 31%. This was partly due to the previous year's expense base containing several one-time special items, as well as the impact of cost control measures on marketing activities and organizational restructuring at the end of 2024, resulting in significant expense reductions. As a result of these operations, the company's net profit attributable to the company in 2025 increased by 110% from the previous year, reaching 206 million baht. The BEC Group remains in a strong financial position. Furthermore, the company maintains a strong foundation with cash, cash equivalents, and short-term investments.

BEC Group continuously learns and proactively develops its organization to be ready to face any challenging situation. At the same time, the company prioritizes good corporate governance and appropriate risk management, which are key factors that have enabled the company to maintain its leadership in the entertainment business under good governance principles for over 56 years, and the company is committed to continued stable growth in the future. Therefore, in 2025, the company received an Excellent (5-star) rating from the Corporate Governance Report of Thai Listed Companies 2025, conducted by the Thai Institute of Directors.

On behalf of the Board of Directors, we would like to thank our shareholders, clients, agencies, business partners, actors, management, and employees for their unwavering support. We reaffirm our commitment to performing our duties to the best of our abilities to create maximum benefit for shareholders and all stakeholders fairly, while simultaneously caring for society and the environment for sustainable growth. The company is committed to driving BEC Group's growth in line with its vision of becoming a leader in the content and entertainment business in Thailand, while continuously building a solid foundation for the organization in the future.

Mr. Somchai Boonnamsiri

The Chairman of the Board of Directors

Organization Chart

As of 31st December 2024