Vision
Thailand’s leading content and entertainment platform
Mission
Rebuild BEC World to become a forward-thinking and lean organization, Leverage Channel 3 creative DNA to deliver fresh and engaging content for today’s users, and Use technology to deliver innovative and effective media, across all screens, beyond Thailand
Core Value
Strategic
Strategic Goals
Market Leadership
The company aims to maintain its existing market position while strengthening its audience base in Bangkok and major cities, as well as continuously expanding its new audience base to maintain the station's popularity (TV Audiences Measurement) and overall viewership.
The company aims to maintain its position as the number one most popular television station in Thailand, especially in Greater Bangkok and major cities nationwide, while expanding its audience base among younger generations, particularly those aged 15-24 and 25-29, by developing prime-time drama content and generating revenue during non-prime-time with news and variety programs, as well as strengthening its weekend programming to continuously expand its audience base.
News Programs
- Deliver up-to-date, timely, and reliable news through high-quality and professional news anchors.
- Develop news program formats that feature in-depth analysis and easy-to-understand, concise reporting.
- Provide reliable news information to viewers both offline and digitally, serving as a reliable source of information for viewers.
- Utilize digital news platforms to build awareness and expand the audience base to younger generations.
Drama Programs
- Expand the audience base to provincial areas and younger viewers through modern drama content and formats, in collaboration with emerging producers and actors/actresses
- Create novelty for viewers through new storytelling techniques, unpredictable plots, and diverse roles, while maintaining the high production quality standards that are a strength of Channel 3.
Variety Shows
- Develop new and modern variety show formats in collaboration with quality producers, including both international format shows and those developed in-house.
- Improve and expand on existing popular variety shows to make them more distinctive and engaging.
Business Diversification and New Revenue Generation Models:
The company aims to diversify its business operations and compete internationally, reducing its reliance on declining domestic TV advertising revenue. Therefore, the company is developing innovative advertising formats that meet the needs of modern customers, such as advertising that allows viewers to directly participate or purchase products immediately, like Home Shopping programs, QR Code scanning for purchases, and SMS ordering.
In addition, the company builds brand awareness through programs and dramas by employing integrated marketing communications, such as Brand Talk programs and product placement within programs, to enhance the effectiveness of marketing communications for various brands.
Single Content Multiple Platforms: Operating under a Single Content Multiple Platforms strategy allows the company to generate and diversify revenue from multiple channels. It leverages TV content into other businesses, such as global content licensing, digital platforms, film production, artist management, and music. The company aims for these new businesses to grow to the point where they generate significant revenue for the company's long-term financial performance.
Content Licensing: This business involves distributing the company's dramas and programs through various platforms internationally. The company has expanded its market to many countries worldwide, focusing primarily on growth in China and the ASEAN region.
In addition, the company has expanded into other potential markets such as Japan, South Korea, and countries in Africa to increase business opportunities and expand its international audience base.
Digital Platform: The company continuously invests in developing online platforms. Currently, the company's main digital platform is the 3Plus application, a platform for watching live television programs from Channel 3, as well as watching programs on demand. Viewers can choose to use the service for free or subscribe to 3Plus Premium, which is provided as a subscription video-on-demand (SVOD) service to watch premium content first. In addition, the platform is an important channel for building fan communities, allowing viewers to participate in various activities with Channel 3 artists and actors throughout the year.
Music: The company has expanded into a new business in the music sector through the BEC Music record house, giving talented actors with singing abilities the opportunity to develop into full-fledged music artists. The first artist to be launched under the label is Taew Natapohn. The company is well-equipped with media resources in both television and social media. This includes radio media supporting the dissemination of music, reaching a wide audience. In addition, some artists have successively launched their careers, such as Bow Melada, Kaekai Slider, Amanda Obdam, and the girl group Blyss, among others.
Movie: Since February 2022, the company has launched its film business, collaborating with M Pictures to produce films for the first time, starting with the film "Buaphan Fun Yab." This collaboration aims to support the growth of the Thai film industry both domestically and internationally, leveraging each party's strengths to develop quality films.
Past works clearly reflect their success, such as "Thi Yod" (Death Whisperer) and its sequel, "Thi Yod 2," which achieved great success, grossing over 800 million baht and becoming the highest-grossing Thai film of 2024, followed by the success of "Death Whisperer 3" in 2025.
Event and Artist Management: The company operates a concrete business of event organization and artist management, which is an extension of its drama production business, bringing the success of its on-screen works to various off-screen activities such as fan meetings and fan club gatherings. The sale of drama-related content merchandise and special events provides fans with opportunities to meet their favorite actors up close, while also promoting the actors' reputations to a wider audience.
A clear example of success is the immense popularity of the artist duo Ling and Aom, who have gained significant popularity both domestically and internationally. This has resulted in numerous brands contacting them to be brand ambassadors, and allows them to continuously hold fan meetings abroad. At the same time, the company continues to create and launch new artist duos, selecting actors with talent, distinctive images, and natural compatibility, known as "chemistry," to expand business opportunities and strengthen the station's image as a strong creator of artists and intellectual property.
In addition, there are large-scale events such as the "Jaew Saap Fer" Food Fair, which reflects Channel 3's strength as a leading television station in Thailand. This event is designed to reach all audience groups, as food is a fundamental part of lifestyle that connects people. Besides generating revenue for the company, the event also helps promote small and medium-sized food entrepreneurs by allowing them to sell their products, generate income, and increase their awareness.
The company has consistently strived to strengthen its financial position. Over the past two to three years, it has streamlined its organization for greater efficiency, including the surrender of licenses for two channels and the cessation of broadcasting on Channel 3 Analog following the expiration of its concession agreement. This has resulted in reduced direct and unnecessary costs. Furthermore, the company has streamlined its work processes and restructured its organization to better suit the current competitive environment. This will enable the organization to adapt more quickly and effectively to industry changes.
From these ongoing cost-cutting efforts, it is evident that since the first quarter of 2021, the company's costs have decreased significantly. The most substantial reductions are in sales and administrative costs, resulting from streamlined organizational structure and adaptability, as well as production costs, which have decreased noticeably due to the company's ongoing cost control policies. In 2022, the company will continue its cost-control policies, leading to stronger financial stability and sustainable business growth.
