Corporate News

Channel 3's announcement that it will bring vertical series or micro-dramas to television under the name “Tang Tid Jor” (Vertical on TV Screen) has generated considerable buzz, making it a first in Thai television history. These vertical series will air Monday-Friday from 5:40 PM to 6:00 PM, starting Monday, March 16th, with “Sunlit Whispers,” a lighthearted romantic comedy. Enjoy a full 20 minutes without commercials, allowing you to finish the entire series in 5 days.

Four more series are also planned: “Blind Wife,” an intense drama and revenge story; “Leading the Phoenix Back to the Nest,” a historical period drama about court power struggles; “Rise of the Female General,” highlighting the story of a female general fighting threats to protect the country; and the highly anticipated “Oh Thai Girl! Pull at the General's heartstrings,” a romantic, time-traveling series produced by Love Drama Co., Ltd., owned by Kai Warayuth, in co-production with Chinese partners, stars Lisa Eliza Ann Hines, a Channel 3 actress and member of the Blyss band.

The series airing on "Tang Tid Jor" is a re-edited version suitable for television viewing, consisting of 5 episodes. For the full series, viewers can follow it on 3Plus, which will release the complete version after the first episode concludes its airtime on "Tang Tid Jor" at 6:00 PM onward. Viewers can purchase individual episodes for 49 baht, valid for 3 days.

Wiboon Leerattanakajorn, Acting President of TV Business, revealed Channel 3's aggressive strategy in this move, stating, Tang Tid Jor opens the door for the vertical series industry." It's undeniable that Thais have been familiar with vertical series or micro drama for many years. The word "vertical" comes from the fact that it's a vertical series, and "addictive" is what many people say – that when they watch a vertical series, they get hooked and want to keep watching. "Screen" refers to the television screen. "Addictive to the screen" refers to the introduction of vertical series on Channel 3's television screens. This opens a door and unlocks the possibility of series being viewed on mobile phones on television screens, which we have now achieved. 3Plus owns this project because all the series we present on Channel 3 are available on 3Plus. Viewers who don't want to wait can watch them immediately on 3Plus. However, the television version is also interesting because these 20 minutes will be free of intrusive commercials.” “Since vertical scheduling leaves space on the sides, we've incorporated commercials into a new dimension: vertical content with QR codes. Viewers can scan the QR code to contact or purchase products directly, allowing for immediate customer interaction.”