BEC World continues to sell licenses to broadcast Channel 3 dramas on international platforms, including in Asian countries such as the People's Republic of China and Southeast Asian countries, and is expanding into new overseas markets. This reflects the potential of Channel 3 dramas to significantly increase the company's revenue.
In addition to increasing revenue from rights sales, exporting dramas expands Channel 3's international audience base, builds brand awareness of Thai dramas abroad, and helps promote Thai actors & actresses. It also increases the long-term value of Channel 3's intellectual property (IP).
From a macroeconomic perspective, selling rights to drama content reflects the important role of Thailand's soft power in disseminating Thai culture, traditions, and way of life to foreigners. This helps create interest in Thailand and stimulates tourism from foreign viewers who are impressed by the content of the dramas.
Channel 3 has sold the rights to more than 200 dramas in many countries globally. This success not only strengthens the Channel 3 brand at the regional level but also helps create a positive image for the Thai entertainment industry on the international stage.
BEC World is committed to being a leader in content in the international market by producing high-quality dramas in a variety of genres. To meet the needs of audiences in each market, while Thai dramas show strong growth potential in international markets and across various platforms, the company aims to play a key role in continuously promoting and strengthening Thai dramas in the global market.
