Artist Management
A BEC World, or Channel 3’s key mechanism, is to focus on the holistic development of its actors, encompassing acting skills, personality, artist branding, and communication skills. This prepares artists for sustainable growth in the entertainment industry.
Channel 3 aims to produce content that aligns with the behavior of modern viewers through diverse stories that reflect contemporary society. One of its highly successful works is the Sapphic series, which propelled its lead actors to become a popular on-screen couple both domestically and internationally. This generated widespread popularity among viewers and rapidly expanded online, with high viewership, shares, and mentions on social media, such as the Ling-Aom pairing.
This popularity has also led to various business activities, such as fan meetings, international appearances, endorsements for global brands, and artist-related merchandise sales, clearly demonstrating the potential of Thai artists to enter the international market.
At the same time, Channel 3 continues to create and launch new artist pairings, selecting actors with talent, distinctive images, and natural chemistry. Also known as having "chemistry" between them, this expands business opportunities and strengthens the station's image as a creator of strong artists and intellectual property. It also contributes to driving Thailand's soft power through content and entertainment activities on the international stage.
Music Business: BEC Music
The company operates a music business under the name BEC Music, providing opportunities for actors with talent in singing, dancing, and musical performance to showcase their potential through their own music. Since 2023, the company has launched actors as music artists, both as solo artists and groups, and has continuously organized music events and concerts.
Examples of artists launched under BEC Music include Taew Natapohn Temeerak with the cheerful song "Baby Boo," and Bow Melada Susri, who gained popularity with the song "My Girlfriend is Cute," which received a good response from listeners, reflected in the number of views, downloads, and the use of the song in various activities. In addition, there is the girl group Blyss with the song "Tik Took," which has become part of the growing T-POP trend and helps push Thai music to an international audience.
Event Business
The event business is another key strategy that helps connect the company's content, actors, and news anchors of Channel 3 more closely with viewers, clients, and fans. Attendees get experience that goes beyond watching on screen, whether it's meeting actors up close, watching live performances, or participating in special activities. This strengthens the bond between Channel 3 and its viewers, reinforcing Channel 3's image as a producer of quality content and activities that have long been popular with Thai people.
One of the most popular activities is the fan meeting event, which allows actors/actresses to meet fans up close. The event features a variety of activities such as talks, games, mini-concerts, and special activities that allow fans to interact with their favorite artists, unlike typical concerts that focus on full-scale shows.
In addition, there is a large-scale event like "Jaew Saap Fer," a Food Fair that reflects Channel 3's strength as a leading television station in Thailand. The event is designed to reach all viewer groups, as food is a fundamental aspect of lifestyle that connects people. The event features booths from famous restaurants, stage performances, and many special activities. Furthermore, the event plays a role in promoting small and medium-sized food entrepreneurs by allowing them to sell their products, generate income, and increase their awareness.