19 June 2025
BEC Joins A Campaign of Thai Red Cross, BLOOD CONNECT, for Inspiring Gen Z to Blood Donation.
The National Blood Center, Thai Red Cross Society, Marketing Association of Thailand (MAT), and Advertising Association of Thailand (AAT) held a press conference to launch the #BLOODCONNECT campaign under the concept “We Are All Connected - Blood Connects Life... Let Every Life Go On.” More than 900 organizations joined the campaign to raise blood donations, igniting the power of Gen Z youth to create social change through blood donation.
Channel 3 actors Phon-Nawas and Pentai-Natnicha, participated in the press conference and helped the campaign to raise awareness of blood donation with their video clips to promote the project, inviting the public, especially youth aged 17-20 years, to see the importance of blood donation.
Channel 3, as a media organization, always supports the Thai Red Cross by raising awareness in society and continuously encourages blood donation behavior among the new generation, so that Thailand would always have a sufficient blood reserve for patients.
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