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2008 is the best
year of BEC World once again, as our advertising income
and our net profit are both at the record high. The
group was able to made Baht 2,875 millions as its
net profit for the year, Baht 623 millions more than
that of the prior year or 28 percent higher. This
is a resultant of our efforts in expanding our business
initiated since 2004-5, help pushing our advertising
sale revenue up continuously since the last quarter
of 2005. Our advertising income in 2008 is 17 percent
higher or Baht 1,172 millions more than that of prior
year which is a better growth rate than the industry;
came from the higher utilization rate of our commercial
air-time, from primetime expansion and from air-time
rate increases on certain day parts. We were able
to keep our operating costs inflation at a much lower
growth rate than that of our revenue growth which
helps increasing the margin of BEC World further and
improving our ability to further enhance our shareholders'
wealth much more effectively.
BEC World were
able to achieve such record results amid increasingly
uncertainty within the industry, without the support
of macro-economy as our continuing efforts in expanding
our business help create variety and diversity among
the audience of our broadcasting channel which in
turn enhance diversity in portfolio of our clientele.
Despite the weaker industry, we still saw a large
number of advertisers, both big and small, increased
their spending and as the industry was also consolidating
when one network was transformed to be "non-commercial
public service broadcasters" since the beginning
of 2008, all these had helped pushing the market share
in advertising income of BEC World up. Unfortunately,
we were not fully benefited from internal improvements
of our competitive edges and momentum we have created
as bad news of macro-economy diminished our growth
potentials. However, even bad news seem to be worsen
during the year but BEC World is still able to deliver
a better result every quarter even in the fourth quarter
of 2008 which macro economic conditions of the country
is the worse. It is a strong evidence of our strength
and ability. We are confidence that our strength,
our ability and our competitive edges will still helping
us in continuing improving our shareholders' wealth
further this year even the macro economic conditions
are expecting to be worsen. With such confident, the
Board of Directors is proposing to pay a higher final
dividend of Baht 0.75 per share, making its full year
dividend of Baht 1.35 per share.
The improvements
in results of our operations amid non-facilitating
conditions reflect the concerted efforts of all level
of our employees and our partners as well as the continuing
supports we have got from our clients, audience, other
public relation media, shareholders and investors.
On behalf of the Board of Director, I would like to
express our gratitude and our sincere thanks to all
of them.
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